The J. W. Carter Family and the 7-Up Ranch. The first permanent settlers in Castro County, the James W. Carter family moved to this area in 1884. A tent and dugout served as home until a house was constructed (100 yards west). Their cattle, which they brought with them, were marked with the 7-UP brand. Their daughter Lizzie (b. 1886) was the first white child born to a permanent settler in the area. James Carter (1845-1916) was instrumental in the organization of the Castro County government in 1891 and served on the first commissioners court. Carter and his wife Ellen (1855-1942) later opened a hotel in Dimmitt. (1981) 12" x 6" Supplemental Plaque below: J. W. Carter owned land at this site. His home was located 1/2 mile southwest of here. #5360