Marshall McLuhan
(1911-1980)

Died aged 69

Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the rest of his life. McLuhan is known for coining the expressions "the medium is the message" and the global village, and for predicting the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the internet, however, interest in his work and perspective has renewed.

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Commemorated on 2 plaques

Professor of Literature Marshall McLuhan (1911 - 1980), a pioneer in the study of media, communications, and popular culture, lived here from 1955 to 1968.

29 Wells Hill Avenue, Toronto, ON, Canada where they lived (1955-1968)

Marshall McLuhan (1911 - 1980) a pioneer of media studies, this University of Toronto Professor became famous in the 1960s for his provocative theories about the impact of print and electronic media on human perception and behaviour. Teaching literary criticism led him to the idea that meaning was shaped by the technology of communication. His innovative work probed the influence of the printed word on society, the effects of combining print and images in advertising, and the world-wide impact of radio and television. The concepts of the "global village" and "the medium is the message" made McLuhan one of the most celebrated scholars in the Western world. [full inscription unknown]

English translation:

St. Michael’s College, University of Toronto, 6 St. Joseph Street, Toronto, ON, Canada where they taught